One of the big changes that social media has made to the world of online marketing is greater connectivity between the people who get the information and the consumers who had no idea of ​​the value of the information they were missing. The ability to use social media to actively engage consumers instead of bombarding them with ads created a positive exchange of ideas, feedback, and information. Personal service has returned to the market with a bang. People can interact directly with concerns, questions or comments that can be shared with your entire social circle with the click of a button.

That said, monitoring these networks can be a full-time job, which is where a reliable press clipping service can offer a range of options to ensure your business achieves your desired branding goals while increasing your online presence. the Web. Here are some companies that offer comprehensive press clipping services for businesses of all sizes.

webclipping.com

This is an online clipping service that allows for a comprehensive search of a company’s name, product, or service. Like most clipping services, an alert is sent when a specific business name is mentioned anywhere online. The service also emphasizes searching for more than just news and media; goes the extra mile and includes blogs, forums, and Usenet groups to seek a more complete picture of brand performance. Fees vary depending on the scope of the searches involved, as well as how often they are performed.

Lexis Nexis

Lex-Nex is a great company that serves as a gateway for businesses to access press clippings and information in print, media, television, and online. It works similarly to its rival Factiva, but offers a deeper search as well as a larger set of files. Instead of just searching the press, companies can find information from places like leading articles from half a century ago or court rulings long since part of the legal archives. Price ranges may vary depending on the complexities of tracking and searches requested.

Ladle

This is a newer press clipping provider that is ideal for small businesses or startups that are just starting their brand management plans. The company offers print, online, radio, and archive searches for as little as $30 per month. Their sources are numbered at around 3500 only, but the quality of their searches and sources make up for the limited search pool.

custom shovel

If you are looking for a highly detailed and personalized press clipping service, then Custom Scoop is a great option. Searches can be personalized through its press and media tracking technology. Along with press clipping services, they also offer analysis to their clients who are in sales, public relations, investor relations, marketing, and competitive intelligence. The provider offers a range of efficient online news clipping services to enterprise-level blog monitoring and analytics solutions.