The Jolly Green Revolution: an insight into the current ‘green’ consumer phenomenon

The “Green” phenomenon, if I may call it that, seems to have sprung up recently. It has actually been an ongoing cycle, more of a wheel with spokes representing different ‘green’ resource pathways connected to the hub that drives the ongoing process. It’s just that those seemingly various categories have come together and formed one big ‘mulch ball’, if you will, that is rolling around and impacting every aspect of our earthly existence.

It’s the ‘Joyful Green Recycling Cycle’! It seems that ‘Jolly Green’ is affecting everyone in some way. We “go green” because we truly believe that it is the best way to preserve our natural resources and that it is the best way to stay healthy, wealthy and wise. Or because, by ‘going green’ we would be rewarded in cash, credit, or in-kind. And what competition has this phenomenon aroused in the commercial world!

Today, there is a ‘green’ alternative to everything. For electronics, there are ‘energy star’ appliances. Powered lawn mowers have reel-push manual counterparts that compete to appeal to the consumer. To conserve energy, we have energy efficient light bulbs as well as solar powered ones. The auto industry, struggling to keep its head above water, is scrambling to compete in the contest to come up with the best biofuel or energy-saving electric car. Kudos to the car companies that are coming up with an impressive number of ‘green’ options by way of rides.

Needless to say, we ‘jolly green’ zombies will ‘dress to impress’. Yeah, we’ll just ‘need’ to buy that new toy (oh, excuse me, the electric car), to impress our company management (especially if we’re getting the car payment), or just to make our next-door neighbor envious of our actions. possessions. Enough to say about the automobile industry – for God’s sake, what would we do without our cars? Going back to the ‘dress to impress’ part, there are clothes that are organic (USDA certified) cotton or silk to appeal to our sense of comfort and health and to appeal to the broad notion that synthetic ingredients used to produce fibers artificial fabric are not suitable for sensitive skin types. This could apply to the clothes we wear or the bedspreads and sheets we use in our rooms. Speaking of sensitive skin, there are resources on the internet for ‘organic baby’ clothing and bedding, organic baby food and baby bath products to protect the health of our precious little ones.

For interior decoration, we can choose from an immense collection of handicrafts made, not by energy-consuming machines, but by artisans and human hands, from natural resources such as bamboo, jute fibers, clay pottery, organic cotton, boiled silk and the list goes on. Even buildings are now being built ‘green’ and this implies environmental design that takes into account energy and water efficiency and minimal consumption of natural resources.

Visit the gardening section at any hardware or department store and you’ll find alternative fertilizers and plant foods to the chemical-laden ones, organic soils, compost, and kits and containers to start your own garden, even recycled pots instead of synthetically produced ones. one is. In order for any of these and other products to be considered ‘green’, there are basic guidelines that are used to ultimately classify them as energy efficient, environmentally friendly, naturally derived, recyclable and ecologically safe.

Touching at the core of human existence, food sources are classified as natural, organic, farm-grown, as opposed to ‘genetically altered’ vegetables, ‘hormone-injected’ meat, processed meats, refined grains and flours. The recent standard is ‘homegrown organic’, which is supposedly even safer than farm-raised organic. And to propagate this belief, local neighborhoods and municipalities encourage ‘buy your neighbor’ programs that help people who grow their own vegetables profit and profit from their labor by selling and buying from each other. Is the ‘Go-Green’ phenomenon here to stay? From ‘kinky’ lights and hybrid cars to ‘organic’ decor, clothing and food, even businesses are leading the way in ‘going green’. Yes… we are in the midst of a green revolution, for better… or worse for the huge world population, be it in terms of ethical, hygienic or even religious implications.

Leave a Reply

Your email address will not be published. Required fields are marked *