Remember when launching a mobile app was a must for organizations planning to go digital? Time files and the new digital wave is here to conquer the world. Now having a mobile app is just a basic need for businesses. This new wave is not limited to a single technology or product. It goes without saying that to live up to the expectations of end users, efforts must be directed in a direction that adds a value proposition to the front line of the business. A study by Forrester highlights the importance of knowing your digital predators. It also suggests that those who overlook this factor are likely to fall behind their counterparts.

This article attempts to shed light on several factors that can help make your digital journey a rich experience.

Focus on creating a personalized experience for your customers

With the advent of the Internet of Things (IoT), digitization is spreading everywhere. Like it or not, most business strategists take for granted that Google and Siri know best what actions we’re taking and from where. There is no denying the fact that digital assets have become so ingrained in our daily lives that life seems incomplete without them. According to many research companies, IoT will be directly proportional to customer expectations. Simply put, the faster the IoT grows, the faster and higher our expectations become. It doesn’t matter if you’re a B2B or B2C organization, your end users expect a first-class, personalized experience from your offerings. To stay ahead of their competitors, each business adopts innovative techniques that have the potential to help them add agility while bolstering the revenue-generating cycle. Not all applications are the same, just like technologies. It must be verified that you are going to invest in the right technology that can generate multiple benefits.

It is true that today’s digitally driven customers shape their perceptions based on their ability to integrate your products or services. These expectations can only be met if companies collect comprehensive information about their customers, such as their requirements, the features they are looking for, their budget criteria, and the evaluation of their demands.

All clouds are not the same shape

It is truly difficult to become part of an end user’s personal value system as it requires unparalleled agility and guts to take calculated risks. If I have to define today’s world, I would rather call it a world of sensors, real-time data analytics, connected devices, and of course cloud computing. Here’s the problem, not all cloud computing platforms follow the same metrics or are designed using a standard scale. Most public cloud hosting providers focus on building the cloud as a commodity. However, organizations that only view the cloud as a utility model are not yet able to take advantage of its full capabilities.

Related to this, a report by North Bridge and Wikibon suggests that the adoption rate of cloud computing is not only increasing due to its scalability and simplicity, but also its ability to add agility to an enterprise. The report further states that an approximately 20% increase in the rate of hybrid cloud is a testament to previous proclamations. Wikibon also predicts that within the next 10 years, hybrid cloud computing will dominate all other computing models.

Cloud security concerns don’t go away: cloud experience matters

Without a doubt, the adoption of cloud computing is on the rise, and companies from all verticals with different demands are taking advantage of it to achieve their stated goals. However, concerns related to security and the cloud experience show no signs of abating. Well, this is due to the fact that the early cloud providers were more focused on cost. Apparently, many of the CEOs now believe that cloud expertise, including security, compliance, and privacy standards, is a must for a cloud benefactor. Here, industry-wide experience in the cloud domain can help meet these challenges.

The cloud is the future

Believe it or not, we have all entered a new era of cloud computing, in which reliability and interoperability challenges are beginning to be tied to security regulation, privacy, and blocking. Enterprises today exercise considerable caution when moving their business-critical data and applications between public and private cloud instances, so that every single point of failure can be mitigated.

The next decade of the cloud will be defined by its convenience and the level of agility it brings to its end users. It would not be surprising at all if it were mentioned that a single company will leverage multiple instances of the cloud to serve its different purposes, such as marketing, accounting, human resources, and operations.

Remember, don’t go for a cheap public cloud service provider; instead, focus on selecting a bidirectionally scalable and security-compliant provider. This will not only help reduce operating costs, but also provide a way to maximize ROI. Invest in a cloud that lives up to the always-on, always-available mantra, as it will ensure room for innovation and growth.

It is time to extend your conventional position to a better and innovative cloud space without compromising any of the necessary business factors like security, performance, agility to name a few.