The last few years have revealed some of the most impressive website designs since the dawn of the internet. Whether it’s non-traditional navigation or mind-blowing visuals, we’ve come a long way. But as the landscape evolves, popular trends change in web design … as in all creative areas. In fact, many things have changed and will continue to change. So what will be the web design trends for 2018?

Website design concepts in the coming year will offer interactive animations, chatbots, intuitive assistance, and richer experiences. Technologies like virtual reality, machine learning, and speech recognition are now advanced enough to be mainstream. You can expect streamlined, clean, and no frills. Simplistic designs that do not overload the senses and leave room for these new technologies to attract the online visitor.

Priority in mobile browsing

In 2018, design concepts and engineering for mobile devices will take precedence over desktops, laptops and other equipment. While this won’t make headlines, cell phones and tablets have recently become the gear of choice for online browsing. A key element in the coming year will be mobile performance (or optimization of the digital experience), so 2018 will see innovations in functionality in cells and tablets. Things we have never seen before, in any medium.

A more elegant and clean design

In recent times, designers started creating sleeker and cleaner website concepts for better browsing performance. Image-heavy pages take time to load and frustrate visitors. Simplicity will rise to another level in 2018, making smarter use of Negative Space. White space is nothing new, but among the 2018 web design trends, developers will find better uses for it. Particularly on mobile devices, fast and light downloads will be essential.

Quirky and sophisticated designs are available. Now everything is there for one purpose: to increase conversions. Negative space draws attention directly to the point of engagement or conversion, with fewer distractions.

Eye-catching typography

The beautifully crafted typeface is known for imparting character, stirring emotions, and creating a mood for a page. As visual displays evolve, designers will further innovate in typography, attracting users and attracting more views. We’re already seeing bold, expressive, and artistic fonts taking the place of images, and we should expect to see more unique, hand-rendered typeface. Among other web design trends for 2018, expect to see a lot of bold headings and text links instead of buttons. This will also have a filtering effect on SEO techniques and content marketing practices.

Video becomes more important

Throughout 2017, we saw the continued increase in the use of short videos on corporate websites. While video is not new, it is still a multipurpose medium used for marketing, education, and with a more modern twist than still photography. In fact, an alternative approach to storytelling for companies. Yes, video is taking over and will become an even bigger web design trend in 2018. By inspiring more engagement, we found that most of the online giants are putting more weight on video as time progresses. . Facebook, Twitter and Google are among them.

Websites in 2018 will take videos to new and exciting places that not long ago seemed like crazy and fantastic dreams. You will see websites equipped with 360 videos, 360 modeling, video mapping, and interactive applications.

Subtle animations

Technology has evolved and web browsers handle animations much more efficiently than before. Animations used to be tacky and distracting, but 2018 will welcome a new dawn of subtle and informative animation. Expect to see motion-activated motion pictures and animations, among others.

Cinemographers: By striking the balance between a still image and a traditional video, cinematographers will be seen in all web design trends for 2018. Not as slow or data-intensive as a video, these quick clips create dynamic images that do just enough .

Scroll-triggered animations – While not new, they will be used differently in 2018. They will be used for one purpose: to draw attention to critical locations on the page. Simplistic and tactical, these scroll triggers will be designed to increase engagement and conversions. The animation entices the user to keep scrolling, drawing them to the point of conversion, while informing them about the product.

Voice user interfaces

Perhaps the next big thing that will revolutionize web browsing. The voice user interface is also known as voice search, digital assistant, or natural language processing (NLP). It refers to the interaction of a person with a computer (or mobile device) through the spoken word. Don’t be surprised to find websites with their own voice user interfaces among the 2018 web design trends. With voice search on the rise, make sure your company’s website content is compliant, as people speaks differently when using machine-directed voice commands. This will be especially important for open searches, from an engine like Google or Bing.

Micro-interactions

Micro-interactions allow the user to interact with a website without reloading the page. Historically, the Internet has been very static. Each new submission meant a page reload. While this seems minor from the outside, it actually creates a setback or bottleneck in user enjoyment. Some visitors will simply lose their patience and jump ship, and you will lose consumer data or potential conversions. Micro-interactions help eliminate those occasional lags, leading to richer interactions for visitors, who are now more likely to stay and interact with your site.

Progressive web applications

Many designers, recognizing the popularity of mobile applications, have begun to develop a combination of traditional application behaviors with web page behaviors. This hybrid website app is called a progressive web app.

As progressive web apps become more popular, we’ll see website functionality update to include things like push notifications, splash screens, offline mode, and animated page transitions. We will see very refined cognitive abilities, a greater reliance on natural language processing, and more automation. The apps will learn and then react to your personal preferences and style.

The power of Facebook

Facebook is becoming just as valuable, if not more valuable, for offering all the content typically found on a business website. Facebook is struggling to become a content destination, offering a platform for blogging, reviews, live chat, and live streaming. This is especially true since the public has figured out how to use hashtags on Facebook. In many cases, customers discover a Facebook page before a business website and don’t even click; they’ll just call or message online and become an immediate lead.

In 2018, building your company’s Facebook experience will be more important than ever. You will use Facebook to drive people to your website, rather than the other way around.

Responsive design

If you haven’t heard of responsive web design before, it is a method of building a website using CSS media queries and flexible layouts to design a unique and dynamic experience. Then adjust the display of the content, according to the type of device it is displayed on. There will be a huge increase in the number of companies taking advantage of this among their web design trends for 2018. Businesses will use responsive design to achieve the search rankings they want; keep consumers happy and informed during their online visit.

Security

Safety will become important

In 2017, malicious hacking became an even bigger problem than before. The malware was bad enough, but the Ransomware outbreak was much worse. As you think about your web design trends for 2018, be sure to consider the security of your clients’ information. Make sure your security certificate is always up to date and on every page.

Trust will always be one of the main concerns of users from now on. Your downloads? Your contact form? Your personal information? Will your website infect your desktop or other device? People will only interact with your website, download and share your information if they trust your technology.

Is your web design ready for 2018?

As there are thousands of innovations and patterns emerging rapidly each year in the world of web design, it is difficult to predict the future. One thing is for sure, the online landscape will continue to change and it will change rapidly. The important thing in business is not to be left behind … in 2018 or beyond.