SEO or search engine optimization is very important for the growth of a business. Web marketers or SEOs who are responsible for the search engine optimization of client websites require the adoption of SEO strategies to improve the visibility of the website on various search engine result pages. The visibility of the website depends on how well the SEO expert performs on-page and off-page optimization of the client’s website. In the context of on-page or off-page search engine optimization, it is important to understand that the emphasis is always on the contents of the website. It is important that the content for on page and off page search engine optimization is well written with proper distribution of keywords, anchor text. The goal is to attract more and more web traffic to a business. From this angle, the importance of content writing and content writers is high when it comes to search engine optimization.

Tips for writing SEO content

This blog discusses how you should write content while doing on-page or off-page SEO activities.

Writing content on the page

If you’re focusing on on-page activities, then you know you have to write high-quality content for your website pages. The goal is to drive more and more traffic to your business. Understand that more traffic means more lead generation, and subsequently, more conversion of leads into sales. When writing on-page content, such as content on a website’s about us page, you need to be very specific about your business, you need to highlight your business objective. While writing the content, you can use the anchor text when necessary. The links you use must be relevant. There should be no excessive use of keywords. The distribution of keywords should not exceed 1%-3% in all content. If you follow these rules, you will find that your website content is presentable and attracts more and more traffic online.

Off-Page Content Writing

Off-page search engine optimization means link building. Link building in SEO is very important as it helps to improve the page rank of a website, it helps to improve the domain authority or DA value, the page authority or PA value of a website. During the link building process, web marketers need to post content along with relevant links on various blog sites, article sites, forum sites, question and answer sites, press release sites. To create the content, web marketers require the involvement of content writers. In order to write off-page content, web marketers need to follow a few rules. They require writing content on the topic, including keywords that are relevant to the topic. Content writers are required to use anchor texts that link to relevant websites or web resources. In this context, it is relevant to add that content writers can perform keyword research to find the keywords to be used for the content, or else the list of keywords will be provided by the client. There should be no excessive use of keywords. All content should have a keyword density in the range of 1% to 3% only.

This blog highlights the fact that content writing is immensely important for both on-page and off-page SEO. So, the next time you want to do SEO for your client’s website, make sure you hire the quality services of a professional content writer.