One of the most important lessons I learned was at the top of a snowboard training slope.

I distinctly remember the instructor saying “you will always travel in the direction you are facing…”

Sadly, as I recalled this lesson, I was simultaneously looking at a 10-foot pile of snow.

It turns out that snow can be surprisingly hard.

This simple rule explains why so many snowboarders end up launching themselves head-on into barriers that seem harder to hit than to avoid.

The problem is that, when you start, you always look at the threat.

You get stuck looking at where you don’t want to be instead of where you want to be, and end up meekly crashing into the family of skiers at half a mile per hour instead of effortlessly making your way down the slope like a Winter Olympian. .

The same lesson applies off the slopes. You see it a lot in business. Especially online.

People spend so much time focusing on what they don’t want to happen that it is exactly what happens.

Email marketing, for example:

Too many people are afraid of writing the wrong thing, or writing a boring email, or letting their personality shine through and being laughed at, that they never send the emails and make the sales that their business needs to survive.

And it’s not just email, it’s everywhere.

Creating products.

Product’s release.

writing your book

Creation of a daily blog.

Take an evening course that allows you to explore your passion and meet like-minded people who can open doors for you, rather than collapsing on the couch after a hard day’s work.

It’s not always easy, but sometimes defining your approach and being brave enough to follow it no matter what it takes.

We all know people who constantly talk about how busy they are, but are afraid to spend the time and money to hire a staff member to make their life easier and their business run smoother.

Instead, they end up focused on trying to do everything themselves. They get overly sprawling, track, and often end up underperforming as the only employee in your company.

Where you focus is where you end up.

If you constantly focus on the negative, you won’t be surprised when it manifests in your life.

That’s not hippy-dippy-woo-woo talk. It is basic time management.

Spend more time analyzing problems. Get more trouble.

Spend more time looking for solutions. Find more solutions.

Being able to focus on your desired destination instead of the 10-foot wall of snow is one of the most powerful tools in your toolbox.

Where does your focus take you today?