Gone are those days when you used to advertise via flyers and push-ups, with the dominance of technology and reliance on IOT, the demand for a website is on the rise. Most businesses are eager to maintain a website, but they don’t rank on search engine results pages. Google is a crafty analyzer; you have to feed it regularly with updates and new trends. If you feel like your website has performed poorly, chances are you haven’t met the latest trends in SEO. The era of Panda and Penguin is long gone, the dawn of Humming Bird has happened and you need to prepare your website according to the changing trends.

Some Innovative SEO Trends to Consider for Optimal SERP Ranking

Google AMP

Accelerated Mobile Pages Project, a new initiative undertaken by Google to create better user-friendly websites. In keeping with this new trend, a lighter and simpler version of HTML is in demand. With slower loading web pages eating traffic, AMP has emerged as a game changer to dominate the realm of SEO. AMP pages will load 30 times faster than normal web pages and you need to adjust accordingly for maximum results folks.

Redirect back on image

Back then, “redirects” were called SEO leaks, but with changing requirements, they’re back in the game. In recent Google announcements, it was announced that “redirects” will no longer contribute to SEO leaks. Now all websites can use 3xx redirects to rank their websites without any problem.

Social media redirection

As the brand progresses on social media, Google is ready to help you rank your website, if it does well on the social media platform. Linking the website with LinkedIn, G +, Facebook, Twitter, Pinterest, and YouTube will have real-time benefits. The more likes and reviews of your website on social media, the greater the chances that traffic will be directed to your website.

Quality content

Gone are the days when Google only focused on keywords. With the changing trends, you will have to produce quality content. By quality we mean informative and non-promotional content. With this in mind, it is required to renew the content generation strategy and focus more on delivering garbage that meets quality standards, rather than keywords.

Keeping all of these things in mind, you can craft the right way to deal with your pursuit of higher ranking on SERP pages.