What makes your logo great?

Simplicity is the common key element in some of the better known logos such as IBM, Apple or Puma; therefore, your first goal is to keep your design simple. Like an advertisement headline, your logo may only take a few seconds to grab the viewer’s attention. The simpler the design, the more likely it is that someone will notice and remember it the next time they see it. A good logo design must be versatile and scalable, to be used conveniently in a variety of media.

Another important quality in a great logo design is that it is not easily dated. McDonald’s golden arches were launched in 1960 and are still here. Your design should also be unique and stand out from the crowd, without being garish or loud.

Create a professional logo very conveniently

You can design your company logo yourself very conveniently using the right graphic design software. You don’t have to be a graphic designer or computer expert to design a unique, simple and timeless logo. However, you need to know the ins and outs of your business.

You can find all the right tools in vector illustration software to create a great looking, memorable, professional, and scalable logo. If you haven’t used such software before, look up video tutorials online to familiarize yourself with the software and get some design tips.

Logo design will cost less

Designing your company logo will cost less than hiring a graphic designer to do the same. Unless a designer owes you a favor, you may have to spend a few hundred or even thousands of pounds for the logo. Small businesses and startups generally can’t afford those prices. Another important thing to consider is that logos evolve and when you have to change yours, you want the renovation process to be as inexpensive and convenient as possible.

You might be worried about taking on the logo design if you haven’t done something like this before, fearing that the end result won’t make an impact. You should know that the simple fact that a professional designer charges a lot does not always mean that the logo will obtain better results than the one you create. A good example of how a business owner creates a logo for himself is the Adidas logo which was designed by Adolf Adi Dassler, its founder.

Keep experimenting until you create the correct logo

As a start-up business owner, experimenting and working on your logo for yourself offers many benefits that you cannot overlook. If you are not satisfied with the end result, you always have the option to go back to the first step and start over, or alternatively, get help from a professional logo design company.