This text entitled The Real Estate Coach with the subtitle A Story of Real Estate Investment Success, is written by Bradley Sugars, a renowned entrepreneur, author and business coach who has helped almost a million clients around the world to achieve success. business. Sugars is the founder of Action International, a global network of business coaches with nearly 1,000 offices worldwide. He and the Action International team have refined over 500 business strategies and systems used by Action business coaches on six continents.

Sugars says you should stop working for someone else and start living the dream of working for yourself. This author stresses that it is a fact that you will never get rich just by working for a living. The only sure way to real wealth and the freedom that comes with it is to let your investments work for you, says Sugars. He adds that, as a self-made billionaire, the quickest and surest route to the kind of ‘passive’ income needed to live his dream is real estate investing.

Sugars claims that in this text, he offers you the same ‘easy to understand and use strategies that brought him and millions of his clients success.

He shows you how to find great investment opportunities; manage your property for maximum profit; add value to your investments without breaking the bank and sell them for a substantial profit.

Sugars says that when it comes to your financial future, it’s no longer as simple as working hard, saving some money, and hoping for the best in your retirement years. He adds that retirement is no longer about his age or how long he has worked, but about his ability to generate and manage his own money.

Sugars says it’s how you spend, or preferably invest, that determines your wealth and, obviously, your retirement age.

Sugars teaches that having a good job, or even a great income, is of no benefit if all you do is spend or borrow more, adding that building wealth is about investing at least a portion of what you earn in your future. And when it comes to investing their money, most people are too scared to make a decision, so they either don’t invest or put them in the hands of a professional broker, says this expert.

Sugars says this text is about her learning how to make some of these decisions for herself, gaining knowledge so that she can become financially literate and in control of her own future wealth.

Structurally, this text is divided into 12 parts. The first part is titled Follow the Rules. Here, this author adds that he is always amazed at how many people simply dive in and buy their first investment property before stopping to think about the big picture. He goes on to say that most people seem to want to set foot in the market before they have a half-reasonable idea of ​​what they ultimately want to achieve, how they are going to achieve it, what structures they need to put in place, and what principles they will use to guide them. Sugars emphasizes that the really scary thing is that most of them don’t seem to care about not having the basics in place first, adding that if the truth were known, they probably wouldn’t even know what the basics are.

This expert asserts that if there is something he wants to instill in you, it is that you should never fall into this trap and make the same mistakes that the vast majority of so-called investors do, reiterating the need to follow the rules.

According to this author, the basic idea for getting rich is to first develop your cash flow through your job or your own business, and then turn it into physical assets that themselves produce cash flow.

Sugars says the real investment should produce a stream of income while increasing in value. Sugars says that most investments only slowly increase the value of the capital, adding that there are exceptions but, in general, this is a longer and slower process.

He illuminates that, on the other hand, most people who consider themselves to be quite familiar with investing also make the mistake of believing that it is just a return on investment. They seem to think that once their investment produces cash flow of, say, 11 percent a year, they’re doing just fine, Sugars adds. He says his own definition of an investment is that an investment is an asset that grows in capital value and gives off passive cash flow.

This author emphasizes that the investment rules for buying a new unit in the center of the city are quite different from those that apply when buying an existing house in a suburb of the city. He adds that there are rules for the property he intends to live in; property you intend to rent; property you want to buy and sell again quickly; property that you intend to keep for the long term; property from which you intend to make capital gains; the property you are purchasing for a rental purchase plan and the property you are purchasing through vendor financing arrangements. Sugars reports that there are about 27 different types of residential real estate categories.

The second part is based on the topic of balancing your portfolio. According to this author here, most people understand only two basic philosophies for investing in real estate. That is, you buy an item of property for the cash flow it will give you or you buy it for the capital growth it will give you. He illuminates that rental income is a great reason to invest in real estate. Sugars says statistics from the last three decades show that around 60 to 70 percent of the population in most Western countries own their own homes, while over the same period the number of renters has risen from about 20 percent to about 30 percent today. hundred. He emphasizes that this is a worldwide trend. Sugars illustrates that a property item that has relatively low capital growth typically has a higher rental stream, while investment property items that generate higher cash flow can typically be found in lower socioeconomic areas, suburbs exteriors, rural cities and in some high-density. housing areas.

This author says that property offers investors excellent tax advantages in many countries around the world. He adds that paper losses associated with depreciation are fully tax deductible, and the tax deductions make investing in real estate a very attractive option.
In parts three through eight, Sugars discusses concepts such as buying the value of land, not houses; purchase of residential real estate; purchase, renovation and redesign; gain on purchase; buying in the numbers; and only cosmetic, not structural.

The ninth part is entitled “Buy where you are an expert.” According to this author here, when he sets out to start looking for his first property and the others that will follow, there really is no substitute for hard work. It really takes a lot of effort to be successful at this game, because if it wasn’t, everyone would be doing it, says this expert. He adds that most of the work he’s talking about here is physically going out and inspecting properties, talking to agents and other knowledgeable people, and gathering information.

In Parts 10-12, this author casts his intellectual spotlight on such concepts as building a great team; four green houses that become a red hotel and catch up.

In terms of style, this text has been a great success. The language is simple while the presentation is unique, logical and didactic. Sugars lends credibility to this work by using a dramatic conversational device technically called dialogue to convey his message. He uses Coach, the main character, as his mouthpiece to convey his message to the readers who are contextually represented by Brian and Sarah. With the way of presentation and the simplicity of the language, Sugars really shows that he is a trainer and also reinforces the title of the text.

Additionally, this author employs many illuminating illustrations and precise quotations for analytical reinforcement and to ensure easy understanding by readers. He uses graphic embroidery to achieve a visual amplification of the readers’ understanding of the text.

However, the text should have been segmented into chapters and not parts, more so that it is not too voluminous.

Taken together, this text is a treasure trove of real estate ideas. It is highly recommended for anyone who wants to achieve success in the real estate business.