Positioning is the place you occupy in the minds of your daycare clients. The positioning statement acts like a compass or map, helping you guide your daycare clients to that conclusion through your branding and marketing efforts.

A good positioning statement lets people know about your daycare business, what it stands for, and where it intends to go. Let your prospects and customers know:

– Who are you

– What kind of business you are running

– Who are you addressing?

– Why your target customers need you

– Who are your competitors

– What is special about your daycare business?

– What can your clients get by putting their children in your nursery?

– What do your customers think about you and your nursery?

Before you start developing your positioning statement, you should ask yourself a few questions to identify your competitive advantage:

– How unique is your childcare service?

– Is it difficult for your competitors to offer the same childcare services?

– Is it what the clients of the nursery really want?

– Is your offer of childcare services in line with market trends?

– Who are your competitors?

– Are your childcare services different or better?

– Will your daycare clients believe you?

Next, you need to determine your point of distinction. What is your unique selling proposition? What is your competitive advantage?

Based on identifying your point of distinction, you can develop your positioning statement consisting of the following:

[Name of your daycare] it’s a [Description of your business e.g provider of daycare services] Provide [Point of distinction] to [target market or description of market description].