Almost all of us have known Influencer Marketing, it has had a notable impact on current marketing. Consumers now trust influencer marketing more than any other marketing method, why? For his genuine message to all. The old or traditional marketing still works, but we cannot deny the fact that most of the consumers were already captivated by influencer marketing, influencer marketing was controlled and directed by “Influencers” that we see on social networks, it was They stand out from any niche. they are experts in Now, in this article, let’s talk about the evolution of influencer marketing.

The year 2007, Facebook and Twitter are the best places to showcase your products, even today, it is still efficient. Before, if you were high profile and had a large following of those platforms, most businesses interact with these profiles online, most of the product placements you could see were organic and not paid.

Then Instagram stole the crown in 2010, scanning and posting your photos has become famous, you can easily take a photo, edit it a bit and post it on your Instagram, then look at the engagement you were able to get. There is a lot of advertising on Instagram, every day, until now. If you wanted to know? There are many guides and training pieces to help you with advertising on social media.

2013, when Facebook once again reigned in the world of marketing, this platform was one of the best tools for sellers to achieve their goals and objectives for their business. You can advertise and promote your websites and Facebook pages through Facebook, that is one way to drive traffic and sales to your business. Still, Instagram has more benefits for you to showcase your product, Facebook is more written advertising based, while Instagram is more photo and video based, you can show your niche and passion by the photos you were able to share.

And by 2016, viral content had spread across social media platforms like Facebook, Instagram, Twitter, and YouTube. Those people who were not very famous unlike celebrities were able to get thousands and even millions of followers by creating engaging content, these people are what we call “Influencers”, they were able to become famous on social media just because of their content that became viral. But it’s not just a piece of content, it has genuine features, that’s why people keep interacting with it. By that year, influencer marketing has developed and become more and more efficient so far.

The past, 2017, this year. Influencer Marketing has been more genuine in all aspects of its process, from content to influencers, brands and audience, even the relationship between brands, influencers and audience is genuine and needs to be genuine. People now trust recommendations, which is why Influencer Marketing continues to flourish. No wonder small influencers are gradually becoming popular and trusted for their authentic content and authenticity.