Internet marketing is a competitive field, every online businessman knows that. The number of techniques and strategies that this particular form of marketing requires is also not an easy task; there are too many of them to choose from. Thus, it has given rise to complications and problems for online businesses. They may feel the need to try each of these techniques and strategies, leaving a messy, ineffective, and wasted internet marketing system.

If you want to be sure of the relevance of the internet marketing processes you would use to promote your products and services, one of the best things you can do is get your news and information from those who play a major role in internet marketing itself. : search engines. And, according to a survey published on the factors that affect SERPs or search engine results pages, among the main influences are your social signals.

Social signals refer to the presence you are establishing for your website. The impact you are having on social networks like Facebook, Twitter, and YouTube, for example, greatly influences your SERP ranking. Now, there are many sources of social signals, and therefore many ways to ensure that yours are as strong as your competitors’. Some of these are the following:

Number of followers on Twitter.

The more followers you have on Twitter, the better the rank search engines will give your website. So if you find that your company’s Twitter feed isn’t exactly generating a following, consider how you can post tweets that encourage people to follow you and benefit your company.

Relevance of Twitter followers.

Having relevant Twitter followers means having a list of engaged followers. The tweets you’re posting should get responses. If you have a consistent amount of mentions, favorites, and retweets, Google and other search engines are more likely to rank you high in their SERPs. To ensure your tweets are received positively by your followers, make sure everything you say is relevant to readers.

Number of Facebook Likes/Shares and Comments.

Also, the number of people who like or share and then post comments on your content would be critical to the page rank you would get. To achieve this, it’s important to remember that your Subscribers need to be able to get a lot out of the content on their Facebook profile.