Different types of search engine optimization strategies.

o Optimization on the page
o Off-Page Optimization

Before doing off-page optimization, on-page optimization is mandatory in the search engine optimization process. When the internet user searches for some search engine services and comes to your website and if your website is not formatted properly, the content of the website is not of good quality and valuable at that time, the user will not be interested. in your business and you will simply live. from your website. Therefore, on-page optimization is required before doing off-page optimization.

The steps in on-page optimization are:

keyword research

Keyword research can be defined as choosing the words that describe your product or service as seen from the point of view of your target market. These will be the most important steps in the search engine optimization process. Keyword research is the process of defining the right combination of keywords, which are most likely to be used by potential customers in search engines and directories. This keyword research consists of a variety of inputs, both qualitative and quantitative, both creative and analytical. Keyword research plays a crucial role in ensuring that your potential customers find you when they search for your specific products and services.

Meta tag creation:

Meta tags are xhtml or html foundations that provide the structural information of your web page. Meta tags are used in the main section of the html code. Define the title, description and keywords of the web page. They are all defined below:

Title tag: This tag gives the head of your page. The search engine will refer your website through the title tag. The length of this tag is 40 to 65 characters.

Description tag: Gives the effective and brief introduction of the page of your website. This will not be displayed on the page itself. The maximum length of this label is 0 to 250 characters.

Keyword Tag – This tag defines the specific keyword phrase of your website. The maximum length of this label is 0 to 300 characters.

H1 tag: The title/heading of the page should be mentioned in the H1 tag, the length of the title should be limited to 60-80 characters. The standard usage of the H1 tag is 3 times for the home page and once on internal pages.

Alt tag – When you are using the img tag to insert images into web pages. This tag can include the ALT= attribute, which means attribute text. Search engines also read ALT texts.

W3C Validation – After the meta tag creation process is done, the final steps are to verify that all the html code of your website is called “W3C Validation Process”.

Steps in off-page optimization:

After performing on-page optimization, the next step is off-page optimization.

o Directory submission
o Reciprocal (two-way/three-way)
o Classified Presentation
o Creation of blogs
o Sending articles
o Forum Post
or press release