Much can be said about real estate negotiation techniques as to how powerful a skill it can be in the real estate investor’s arsenal. In fact, it may be the most important skill you’ll employ to build real estate wealth. Here are some tried and true real estate negotiation techniques that I have used and observed (and used on myself).

91. “Yes.” Just say yes”. Don’t elaborate once you answer and award one point. She interrogates THEM again. Take back control.

92. “If you and I can’t do business today, what will you do with the house?” Learn to find the problem and remind yourself of it.

93. Understand perceived value. use it This is a powerful negotiation technique. Just because it’s not important to you doesn’t mean it’s not important to THEM. Find out where your perceived value lies and offer it to them at a price.

94. There is no such thing as a non-negotiable in business (with few exceptions). Always ask. Always push.

95. Know when to use LEVERAGE and how. Just for example, I use leverage in a way by working with a BUYING GROUP that negotiates with developers to buy properties in bulk, at a discount, and on terms that no one else gets. Why? Take advantage of. Well, and negotiations… 😉 But I repeat myself…

96. My definition of “negotiations”: “the strategic application of leverage in talks that are worth translating into action by reaching an agreement in principle between two or more parties, the goal of which is to gain more than is given (while making the other party believes the same)”.

97. Write “SIGNATURE” after a cash offer you make as a buyer. People are less likely to challenge this in real estate negotiations.

98. Always follow up. Circumstances change. Your rejected offer from three months ago could look very good today. Follow, continue. Follow, continue. Follow up can be key if you want to build wealth in real estate.

99. Strive to let the other person think they got the better deal (or at least as good a deal as yours). Nobody likes to think that he lost.

100. STOP taking what others (brokers, realtors, buyers, renters, investors, business owners, etc.) say as fact. Do your own due diligence and analyze independently.

101. Learn to use “verbal flinch”…and follow up with “Is that the best/least/most you can do?” I can attest that asking this question generates thousands of dollars out of thin air. But unfortunately, you have to HEAR to really understand…

102. If you get a response about the price or terms you don’t like, LAUGH and say “Funny…what’s your second choice?” This is a fun real estate negotiation technique.

103. Learn to verbally control people’s language patterns (fast/slow, high/low, soft/strong) to build rapport and trust: people like to do business with people who are like them and talk like them . That’s some Jedi-level verbal judo I haven’t met a master of yet…but even just being aware of it can make you a better negotiator.

104. Remember that knowledge is not power. APPLIED knowledge is power. Apply what you know.

105. Use “If I could do X, would you do Y?” Use it at every opportunity.