Since playing cards (e.g. poker playing cards) can be personalized on both the back and front of the playing card, they provide a great opportunity for a unique fundraising campaign that can be effectively combined with complementary fundraising events. . Since custom playing cards are associated with fun and entertainment, the positive impressions that fans associate with their use will reflect positively on a nonprofit organization’s brand. The cards also have a relatively long shelf life, assuming, of course, that the cards don’t get lost! As a result, supporters will have repeated reminders of the organization each time they use the cars, while also providing the nonprofit with additional exposure to other game participants.

There are essentially two types of custom playing cards. Some providers will only personalize the back of each card, while others offer the option to personalize both sides of the cards. While single-sided personalized cards are less expensive, they don’t provide the same fundraising opportunities. With custom two-sided playing cards, a nonprofit organization can place their logo (or their event logo) on the back of every card in a deck (since all backs must be the same) while selling advertising space on the obverse. of each card. Because the cards are printed on full-size sheets before being cut into individual cards, the face of each individual card can be uniquely customized, typically at no incremental cost. Setup costs to customize the front of a card or all cards with one logo or all cards with different logos will be approximately the same. The caveat is that any special artwork used must be provided in production-ready formats acceptable to the vendor (typically using Adobe Illustrator). If new artworks need to be developed or existing ones modified, additional costs may be incurred.

To maximize the potential of this fundraising idea, nonprofit organizations sell the advertising space on the front of the 52 cards (plus 2 wildcards, typically) to businesses and individual sponsors. With 54 cards, a nominal fee of $100 can generate $5,200 in revenue. Typically, only a fraction of this revenue will be required to cover the costs of setting up personalized cards.

Once the cards are printed, organizations can sell the individual decks to supporters and community members for up to a 100% profit, depending on the number of decks purchased. Retail supporters can also be asked to sell the covers at local stores to further increase sales. Sales can also go to card clubs, as well as local bars that host Texas Hold ‘Em games. Taking pre-orders can help limit risks by establishing a baseline for orders; however, organizations must plan for additional production for post-production sales.

The cost of custom playing cards will vary depending on the number of cards printed, as well as the specific style of playing cards chosen and packaging options. Orders of 1,000 decks or more will result in lower costs and a more reasonable resale price. As a general example, 1,000 custom decks in printed packs at a resale price of around $7 per deck can yield approximately $3,500 in revenue. Actual costs may be higher or lower depending on specific card type, packaging, print colors and other factors. When combined with revenue from ad sales, a Custom Playing Card fundraising campaign has the potential to generate substantial profits for the organization.

Additionally, the Custom Playing Cards campaign can be combined with a Casino Night Event or Texas Hold ‘Em Event to further leverage card sales and earn incremental revenue from these popular events.