Many small business owners are quick to claim that brochure marketing doesn’t work. Most of the time it’s because they haven’t held their ground, they expect to get 100% results from their first drop, like all the marketing you need to hold your ground. In this article, I’ll talk about ways you can measure the response of your brochure marketing campaign, this is an important step in determining if you should allocate more of your marketing budget to brochure distribution.

There are several ways in which you can measure the response of your brochures. First of all, you should have a pretty good idea of ​​the level of inquiries you are already receiving and through which advertising mediums. Try to produce a graph, recording your level of queries throughout each month/week. The easiest method of recording your results is to simply ask each new inquiry where they heard about you, although this method will work for some, but it would not be suitable for all types of businesses. This would be suitable for people who rely on just a couple of queries per week and are easy to keep up with each one, if you get a couple hundred queries each week then you might be better off looking at the coupon method.

The coupon method is where you include a tear-off coupon or discount code along with your brochures, the reader can use this to get money from your services or products. This method is a much better way to measure responses if all your sales are coming from an eCommerce website or a third-party website. It’s a much easier way to stay on top of where your inquiries are coming from when you get a large number of clients each week.

Once you’ve figured out how many new customers you’ve gained from your flyer drop, then you need to decide if you’re going to reach that area again or focus on a new area. Sometimes you can get a much better response rate if you hit the same area more than once. After all not everyone acts on a flyer right away depending on the type of business some people will put it in a giveaway and not act for another 6 months or so this is where the coupon method comes into play as you can put a hard time limit on the discount of money.