A major hurdle most webmasters face when setting out to design a website is creating high-quality, conversion-oriented content. Search engines like Google and Bing love websites that keep posting interesting and engaging content that is useful to users. This is an essential element of search engine optimization, and should be taken very seriously by any business aiming for higher rankings and more organic traffic from search engines. Effective content can also increase the trustworthiness of a website. Therefore, one must have a clear understanding of creating content that is conversion-oriented and helpful to the readers.

Essential mantras for content writing:

• Choose an interesting topic: Many people are completely stumped when they have to choose a topic to write about. It is worth remembering that not all topics will be useful or of interest to readers. Therefore, they should conduct a thorough investigation of the current topics that are being discussed elsewhere on the Internet. Keyword Research is a very useful tool in this regard and can generate good insights into what people are searching for. Creating content based on specific keywords that generate high volumes can easily get you noticed by users. Of course, the website can try to become a trendsetter and discuss content that no one else is talking about. However, there is a risk that others will not find it useful and move away from the content very soon. In addition to keyword research, a very good starting point could be to talk about the usefulness of a product or service that is in high demand, or that the company the website belongs to recently introduced it to the market.
• Write in plain language: There is a difference between literary content and general website content. Content written in easy language is likely to appeal to a broader audience. Try to keep the content as simple as possible, unless you’re writing about something highly technical or with a specific audience in mind. If you want the general acceptability of the content, write in lucid language that even non-English speakers can understand. Keep the tone of writing very friendly. Every webmaster can take this into account and increase the chances that the blog or article will have a wider reach.
• Avoid jargon: While it is necessary to include useful technical information in your article or blog, avoid stuffing your article with unnecessary technical language, commonly known as jargon. Jargons are difficult for ordinary people to understand and force people to stop reading the content in the middle. Jargon is one of the main reasons for a high bounce rate for any website. Keep it at least and make people want to read the content until the end.
• Do not repeat keywords: Write for humans, and not just for search engines. Many search engine marketers make the mistake of writing overly-optimized content for websites. In the process, they make it sound very artificial and uninteresting to users. Once you’ve identified your topic through keyword research, write with the gist of the keyword. Do not repeat the keyword frequently, which would make it clear that the content has been written specifically for search engine optimization purposes. This practice is known as “keyword stuffing.” Search engines are known to be very unkind to webmasters who resort to keyword stuffing.
• Being seen as a solution provider: People visit websites when they are looking for information or a solution to a problem they are facing. Make them feel that your business can give them the solution you are looking for. Write content that can highlight the usefulness and solution that your product or service can offer. This is likely to interest people who might otherwise be put off by vague information they can’t understand.
• The content must be focused on conversion: It is not always necessary that the content has to be marketing-oriented. It is a common practice to create blogs or articles for the dissemination of information on different topics. Even if you don’t explicitly talk about your products or services, make sure people learn new things about your content, which will encourage them to try those things for themselves.

Content writing styles:

While every content writing expert has a unique writing style, there are two main approaches to content writing. Let me explain this with an example:

Suppose you are selling your shampoo brand through your website, then you can write content in the following ways:

• Oriented product: You can talk about your products specifically and the problems they solve. Write about the great ingredients you use, how silky hair will become once consumers use the shampoo, etc. This will get your target customers who have visited your website to try some samples of the products you sell. This is product-oriented communication.
• Information Oriented: Here we do not talk about any specific product. Instead, it provides information on things like the ideal ingredients a shampoo should be made of, the type of hair problems it should solve, and the expected end results, including increased shine and smoothness of the hair. Customers will light up when they read this and look for these qualities in the next bottle of shampoo they buy. Since all of your products meet these consumer expectations, they might try your product out of curiosity, even though you haven’t asked them to.

The essence of content writing is to anticipate the needs and requirements of consumers and solve them even before they request it. Reading the content of your website, they should feel like trying something new to solve an existing problem or simply for experience reasons. For content creation of this type and many more suggestions that we can offer with our vast experience in content creation, contact us today!