Retail investment property is special when it comes to leasing. There are special elements to handle in the marketing package if you are a real estate agent.

When leasing and managing a shopping center, creating a marketing package for the lease is a frequent event. What we can do here is help you with the leasing process and the marketing document.

To begin with, we must say that the lease of commercial premises is not only about the rent and the area to be leased. A commercial property is an investment not only for the owner but also for the tenant. The tenant runs a business and the commercial property has to help him do it.

This is where the marketing package has to really drive the tenant opportunity. A well-designed marketing package can also be reflected in the design of a brochure or flyer that is distributed to your target market of tenants.

Here’s a checklist to help you craft a great retail property vacancy marketing package.

1. Area of ​​the premises together with plans
2. Detail of the conditioning designs allowed and qualities of finishes and materials to be used
3. Requested rent and breakdown of expenses or expenses that are added to the rent
4. Details of the lease term sought and any options available to tenants
5. Plan of the site that includes the detail of the parking lot, the access roads and the points of delivery of the public transport.
6. Demographics of the local shopper who visits the center and surroundings
7. Definition of the commercial area where 80% of your trade is obtained
8. Tenant Mix throughout the property, including plans to and from those locations
9. The client has different days of the week.
10. Business patterns by type of retailer for 12 months
11. Trading patterns by days of the week
12. Details of services and amenities available to tenants and customers
13. Details of changes and improvements to the property that are known or expected
14. Common area details and usage patterns.
15. Details of the promotion and commercialization of properties for tenants
16. Signage details and lease design as applicable to the lease in question
17. Details of the anchor lessee and their tenure on the lease.

Wait for a potential tenant in a commercial property to visit your property before making a decision to lease. Any retailer knows that trade varies on different days of the week and you’ll want to check it out for yourself and other tenants.

Since the tenants of a commercial property are always talking to each other, the high value of good relationships between the tenants, the landlord and the property manager cannot be underestimated. Dissatisfied tenants in a property can detract from or derail your efforts to rent any vacancies.

This marketing package for a commercial lease vacancy is comprehensive and will answer many tenant questions before they are asked. It also shows that you are the professional expert in retail leasing.