The following article is one in a series of articles focusing on affiliate marketing, articles, and the Internet. All articles are based on real experiences and research carried out over twenty years as a personal and business coach. They are also written in response to questions I have been asked and address common challenges people have with affiliate marketing, article marketing, internet marketing, or running an online business in general. I sincerely hope you find the following information valuable. An idea, a piece of advice, a clue can make all the difference.

Internet Marketing – Boost Your Internet Marketing Presence With Your Resource Box Or Bio

Before getting into the content of the article, I recommend that you also read “Affiliate Marketing: Take a Critical Look at Your Marketing” which provides additional information on calls to action and resource boxes. OK..

By reading this article, it is a fact that we all understand the benefits of writing articles and submitting them to article directories. It is also a fact that articles are definitely not sales pitches. Having said that, what do you think the purpose of your article should be? I can think of five immediately

• To inform the reader
• To build credibility
• To convince the reader that you can help him
• To take the reader to your resource box
• To get the reward

If we’ve been successful in achieving the top three, how do we use the limited space available to get the most out of the resource box?

This may seem obvious to many, but the first thing you should do is read the conditions that apply when submitting articles to a specific directory. The biggest complaint I hear is that you can’t include affiliate links. Why would you want to do that anyway? Why would you want to send your readers to someone else’s website and not yours? Why would you want to give up the opportunity to capture the reader’s details as a potential customer?

Now let me ask you this question.

How many of you use software to submit your articles to directories? I don’t. That doesn’t mean I’m judging the merits or not of doing it, it’s just that I was wondering: do all directories follow the same rules, do they all give us the same amount of space/lines on which to write our organic?

Or will some of them truncate the text and lose part of that vital URL? As an example:

EzineArticles provides much more space than Goarticles for their respective resource boxes. I have published over 100 articles in each of these directories and from experience the information I put in the Ezinearticles resource box needs to be modified and shortened to fit Goarticles.

You get the message – check. I would really hate to get cut short!

What is the purpose of your resource box?

Understanding the purpose of the article, what is the purpose of your resource box?

maybe it’s for

• Generate income
• Attract subscribers to a newsletter
• Improve the popularity of your links
• Generate more traffic to your website or blog
• Getting readers to enroll in a course

Whatever the purpose, stick to that purpose. Ok, you might have seven websites and ten blogs, but look at it this way. Why take up valuable space that can be used to convince your readers that you have the solution they’re looking for, just to display links to all your websites?

Worse yet, her article is one in a series on internet marketing, but it includes links to her gardening site and her weight loss site. Is your reader confused or what?

call to action

What’s in there for me? No, not you, what’s in it for the reader?

Your article has done its job, your readers want to know more. The key is to keep your curiosity a few seconds longer.

Anything has to be so much better than just “Click here to learn more.” At least explain some of the benefits. Better yet, tease your readers with “Did you know…”, “What if I told you…”, “If you sign up for… which is totally FREE, you’ll also get…”

Whatever the purpose of your article, don’t miss the opportunity to capture the details of your readers. They are all targeted leads who have come to you through your article. If you’ve done your job, they’ll be in the right frame of mind. Once captured, these leads have given you permission to contact them.

Of course, the purpose of the resource box is to get your reader to take action, to click on that all-important link. What of her?

Please check and double check that the link is not broken or misspelled. Avoid direct affiliate links. Avoid cloaking links where it is obvious to the reader that it is still an affiliate link. It’s much better to use redirects anyway.

In summary

Continue to build your credibility so that more readers are intrigued enough to want to visit your site and explore what you have to offer. Encourage your readers to take your call to action and click on your link by providing resource box content that makes a strong and positive impression. Remember, we have one chance to make a good impression.

Although this has focused on writing articles, the same principles apply to email signatures and writing forum posts. It will be your loss to underestimate the power of your resource box. There may be restrictions and limited space, but it gives you an important tool to drive traffic to your site. A boring, unimaginative resource box is also unlikely to do the job. Be creative while also showing that what you have to offer is exactly what your reader is looking for.

When there is a good flow of information from the title to the content of the article that continues in the resource box, you have every chance that the reader will accept your call to action. Work done.

Are you still struggling with internet marketing and how to consistently make money online? Tired of seeing zero sales in your statistics? Stop worrying, that’s why I’m here. Keep reading my articles and visit my site at the link below.