Writing a press release is actually a professional activity. The steps involved in writing a news article are fairly easy to follow, but they don’t really guarantee that you’ll end up with a good news release. The importance of producing a newsworthy article cannot be emphasized more than it has been done now. The following are some of the characteristics of a good pitch.

A good news article should be simple and relevant to the story: get as straight to the point as possible without beating around the bush.

Worthwhile good news writing must also be objective from the first word to the last: objectivity in the sense that whatever news is carried in that writing is verifiable.

Communications should be easy to understand: easy and normal language should be used, idioms and metaphors should be avoided, unless they are quotes, as much as possible.

Good PR must deliver your message strongly: The focus of the article from start to finish should be to deliver the message as strongly as possible.

Steps to follow to write a good press release

Start strong – It is very important to make sure you start with your message. The reader’s attention should be captured by whatever message the press release is delivering. You can do it by putting the message in the title. For example, if you are reporting a drop in oil prices in New York, you should include the term drop in oil prices in New York City in your headline.

Be precise: you must publish your news clearly and without any contradiction. It is best to ignore any conflicting reports until they can be independently verified or confirmed.

Use common, easy-to-understand language: The reason you’re writing the press release is because you want the news to reach certain people. That should motivate you to make sure the language is as easy to understand as possible.

Stay focused on the facts of the situation: The purpose of a news article is to inform. In this sense, you must cover every fact that is relevant to your news. Expressing personal feelings in your release can dent your credibility considerably.

Format Correctly: Press release formats are important because they will let your intended reader know it’s news the moment they see the news article.

Make your news writing count: Making the news story count simply means that your coverage should be based on current events, not historical events.