Use Sponsored Content to Accelerate the Growth of Our Company Page on LinkedIn

If you’re not creating and publishing regular, high-quality content on your LinkedIn company page, no amount of social media promotion is going to accelerate the growth of your following. However, a well-thought-out, comprehensive content marketing plan can give you the foundation to take your social media promotion on LinkedIn to the next level.

One of the fastest ways to grow your following on LinkedIn is by using sponsored content. This advertising format allows you to promote your posts on LinkedIn at a cost-per-click or impression basis, with options like carousel ads, video ads, lead generation ads, and text ads. LinkedIn also provides ad creative templates to help you get started with creating your own sponsored posts.

With LinkedIn’s 500 million members, which include 73 million senior-level influencers and 45 million decision makers, the platform is a goldmine for businesses looking to reach a highly targeted audience. Targeting on LinkedIn is based on many factors, including job titles, companies, seniority, professional interests, and other demographic and behavioral data points. As a result, you’ll find that ad placements on this platform can often be more effective than on others, as your message is in front of the right people at the right time.

Grow LinkedIn Company Page

Sponsored posts are a great way to expand your reach on LinkedIn and increase your organic follower count by promoting your most recent post to an audience outside of your current followers. They look and feel a lot like boosted posts in your own feed. You can create various formats of sponsored posts, but text ads are the closest thing to traditional pay-per-click Google or Bing search ads on the LinkedIn platform.

How to Use Sponsored Content to Accelerate the Growth of Our Company Page on LinkedIn

Regardless of the format you choose for your sponsored content, it is important to focus on your message and your call to action. Your ad’s visuals should be compelling and match the tone and content of your post, so they will be able to effectively communicate your message to your target audience. Finally, your ad copy should be clear and concise. This will help you avoid truncation, which can ruin the impact of your message.

Enhance Your LinkedIn Company Page Growth

Aside from sponsored posts, another good way to grow your LinkedIn company page is by reaching out to other companies and influential individuals in your industry that you respect and want to be associated with. If you’re lucky enough to be endorsed by an established figure on the platform, this can dramatically boost the reach of your posts.

Lastly, be sure to keep up with engagement on your posts. LinkedIn prioritizes posts that receive comments, likes, and shares. This helps the platform reach its goal of being a “Content Powerhouse” and keeps users engaged on the platform.

Boost the Growth of Your LinkedIn Company Page

Using these tactics can help you accelerate the growth of your LinkedIn company page and build a strong community of passionate and loyal fans. With a little luck, these followers can become your biggest advocates and can help drive sales and growth for your business. Share behind-the-scenes glimpses of your company culture to humanize your brand. Highlight employee achievements, company events, and community involvement to show the human side of your organization.