Can you imagine being able to target ads to pre-qualified customers who are already looking for you instead of launching your advertising through every medium you can think of hoping only a small fraction of customers will see? Mobile marketing is simply the use of mobile devices to get your message to the most qualified audience possible. Mobile devices, such as smartphones and tablets, combine the power of the Internet with social networking in a portable device that you carry with you all day, allowing you to access all your information at all times. Because we are now so connected, this gives business owners a new way to market to willing customers who want and need their services.

Today, mobile devices are the number one means of searching the internet and interacting with each other, in fact, most people who use mobile devices have their phones or tablets on them at all times. This means that we share and receive information at all hours of the day, so if you’re a company that has made a strong impression on someone, their friends will probably find out very soon, so you want to make that impression a good one. .

People who use the web to search for a service or product usually act within an hour of their search. These customers will also use their mobile devices in your stores to find information about your products, let their friends know where they are, and share the quality of your service. You can also look up an item online and show him a picture to see if he’s wearing it like this, but you can also put these clothes to work for you.

some basic techniques

The first thing to do is to optimize your website for mobile devices, which means having a simple landing page, with a large graphic, embedded with action buttons. I suggest a button that allows a direct call to the store, a button that connects to your local Google+ page, and another that connects to your main website. One of my clients has a button that leads to an interactive comic.

Do you have a solid Google page? Your Google+ Local business page is essential for geocentric advertising that allows you to be visible when a local customer searches for stores like you in your immediate area. If you’re a diner and someone is looking for burgers in your area, you’ll show up, but when that customer walks through your door, you can still engage them. By having them share their lunch order with their friends or bring their friends over in exchange for a discount on future meals, you can create a strong social media campaign that drives word of mouth. Additionally, by offering coupons on your mobile site or ad, you increase performance by a factor of ten, much higher than the performance of traditional coupons. Or you can use a call to action, asking customers to share your mobile ad in order to receive the coupon.

This brings us to contextual advertising, which is simply placing a mobile ad within a related article. This ad should be another value proposition for the reader and give them a reason to click. Plus, they’re already pre-qualified by reading the article, so your ad will have a bigger impact than just placing it in random media.

I am very excited about this new medium and look forward to what the future holds. I see many opportunities for us as entrepreneurs to grow our business and build our fan base tremendously.