How a vision statement can enhance your spa

Many of you reading this probably have a spa vision and use it to guide your business. Others may have bought a business and inherited the vision from the previous owner, or a vision never developed. A business without vision is like a ship without a sail. A vision statement establishes the voice, core values, and philosophy of your business. Big visions inspire your people and audiences and project your business into the future.

A vision statement is the inspiration for why you do what you do.

Vision statements from major companies:


“Our [Amazon’s] the vision is to be the most customer-centric company in the world; to build a place where people can come to search and discover anything they want to buy online.” (Quoted from


“PepsiCo’s responsibility is to continually improve all aspects of the world in which we operate—environmental, social, economic—creating a better tomorrow than today. Our vision is put into practice through programs and a focus on environmental stewardship, activities to benefit society, and a commitment to creating shareholder value by making PepsiCo a truly sustainable company.” (Quoted from Pepsi

estee lauder

“Bring the best to everyone we touch.” By “Best,” we mean the best products, the best people, and the best ideas. These three pillars have been the hallmarks of our Company since it was founded by Ms. Estee Lauder in 1946. They remain the foundation on which we continue to build our success today.”

In this Business News Daily article, we see how few companies know and/or communicate their vision:

According to a recent study that appeared in the Harvard Business Review, up to 70 percent of employees do not understand their company’s strategy. Lack of understanding of your company’s position can lead to poor decision making at all levels of an organization.

We agree: a lack of vision affects every aspect of running your business!

If your spa doesn’t have a vision statement, it’s time to develop one. If you have one that doesn’t resonate with your business, it’s okay to change it.

Helpful tips for writing a vision statement:

Your statement should not be longer than 2-3 sentences. A big prize works too.

The statement must be simple, clear and concise and use the present tense

Communicate who you are as a company, don’t be generic.

The statement shows how you want the world to see you

The statement should convey passion and be inspiring, something all your employees want to aspire to deliver.

Anyone reading your vision will know EXACTLY who you are as a company

The purpose of a vision statement is to say a lot in just a few words. Crafting a vision statement can take some time, however, when it’s done, everyone in your business will be able to buy into it. Business decisions will be more strategic when you operate from your vision.

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