Introduction:The logo design or creation process doesn’t have to be overly difficult, as long as you have some guidelines to keep decent software, a lot of creativity, and a few spare hours to spend on the whole process. In this article I will try to provide the policy and give some tips on how to get the rest.

Logo design in the simplest terms can be described as “an art form” or a symbol that defines something about the big idea of ​​the corporation or brand.

This article is for those who aren’t necessarily logo design experts, but want to learn a bit about the basics of the process. A logo is more than just a symbol or an image and it must relate and position itself well in the minds of consumers who will establish a positive relationship with your company in the future. A properly equipped custom logo design should always be a priority in your marketing strategy. Let’s look at some common questions people ask when designing their corporate logo.

What is a logo in proper terms?

A logo is a graphic mark/emblem used to promote your business or brand to the public. It can be a single symbol, a symbol combined with text, or text written in a certain way (font, color, etc). This leaves you with an extreme amount of creative freedom.

Where can a logo be added?

It can be used within the following genres:

Custom Mobile Website Design Sites

brochure designs

Business stationery design.

In short, you can add your favorite logos wherever you find the right space and medium to promote your brand, products or services.

Some common logo design mistakes made by logo designers:

Some companies are completely ignorant of the power of a logo and take it lightly and consider it a formality and don’t realize how big a brand can be.

1) They don’t do proper research of their target audience.

2) The logo has too many inappropriate details, making it confusing for people to identify with.

3) It is some copycat of another famous corporation or organization.

My personal advice to avoid any negative event:

Some of the tips that I, as a professional logo designer, would suggest people to refrain from:

Avoid using more than 2 font colors and styles as it may look attractive but confusing to many people. Remember that the best logos do not need to be very colorful, but rather effective and simplicity must be present.

If the logo contains text, make it so people can see what it says immediately. If you have a picture of something specific, make sure people can see it too. A logo with garbled text accompanied by a hideous drawing is a huge turn off.

Before doing a logo design, do your research to find out what kind of target audience would be associated with the corporate logo, and for that you can also do some secondary research to find out what your competitors are doing.

Last but not least, before the final stages of the logo design process, get feedback by showing a logo prototype to your target market or a few people, that will really help you gain some points both negative and positive that can help him on the edge. of continuous improvement for your logos or your brochure designs.

I hope all these tips and advice will help you create the best logos for your business and corporation.