Digital marketing is about making a client’s website or other web resources search engine friendly. This is to improve the ranking of client websites or other web resources on various search engine results pages. If a website has an improved ranking on a search engine results page, it implies that it attracts more and more web traffic. If the website is for business purposes, the improved web traffic contributes to lead generation and sales. In this way, through the adequate digital marketing of a web portal, the profitability of the business can be ensured. Digital marketing is incomplete without search engine optimization or SEO. In this context, it is relevant to add that SEO is of two types and they are on page and off page. This blog is an honest attempt to discuss the various off-page optimization tactics that the web marketer should do to improve the visibility of customer websites.

Off-Page Optimization

As the name suggests, Off-Page Optimization it has everything to do with the optimization of a web resource like a website, externally and this means that it does not focus on the internal work associated with the website. The experienced web marketer can do this type of optimization through link building. The concept of link building is to pass the website link using blogs, articles, press releases and other content posted on other websites. Then, optimize the posts so that the contents along with the website link attract more and more audience. This is important because of the increased chances of lead generation and lead conversions into sales.

Link Building Strategies

Below is a list of link building strategies that web marketers typically follow:

write blogs

Digital marketers can write business-relevant blogs, themselves or with the help of professional content writers, and publish them on more than one blog posting website. When they do so, they also pass on the link to the client’s website. In this way, the client’s website gains visibility on the different pages of search engine results.

write articles

Web marketers can write business-relevant articles and publish them on various article publishing websites. Common article publishing websites include EzineArticles, article database. SEO professionals also pass the link to the client’s website along with the posts. This increases the visibility of the client’s web portal.

Comment on blogs

If you are considering increasing the visibility of your website, you can visit relevant websites online, check relevant blog posts and comment on blogs. When passing blog comments, be sure to pass links to your client’s web portal.

post forums

There are a number of forum posting websites available online. As an experienced digital marketer, you can register on some of the forum posting sites and post forum content along with the link to the client’s website. In this way, you can try to increase the visibility of your client’s website.

Questions and answers

There are a number of question and answer sites and you can post questions, answers on relevant topics, pass the link to your client’s website along with the answers.

social bookmarking

There is a popular social bookmarking website available online. These include Twitter, Stumble Upon, Dribble, Reddit, Digg, and many more. As a digital marketing professional, you can post to social bookmarking sites and perform search engine optimization activities.

Post on social media websites

There are a number of social networking websites online and they include Facebook, LinkedIn to name a few. You may post content on these websites. While posting content, you can pass the link to your client’s website. This improves the visibility of your client’s website.

This blog focuses on some off-page SEO practices. Aside from those discussed above, a wide variety of other options are available. Off-Page Optimization Strategies that the digital marketer uses to improve the visibility of the client’s website or web resources.