I have been an active user of the internet and recently launched an online business services website. Lately I have heard from many marketing gurus talking about using social media for better business scalability and was interested in how social media can benefit my business.

The findings I found are very overwhelming. It has completely changed my perspective on how easy it is to expand your business using the various social media tools available. Today I am going to share with you what I have learned so far.

What is social media marketing?

Basically, it is a process that is used to promote your site or business using the different social media channels. It helps drive all relevant traffic to your website and is a powerful marketing strategy tool.

When we talk about the advantages of Social Media Marketing for companies, they are endless.

· Online conversations: the use of a social channel helps to build brand equity online. A strong social message can create a big impact in building a brand for your online business. It’s more like viral marketing that keeps multiplying on its own without having to put in a lot of effort once started using the right methods.

· Quick response – If you plan your social media marketing strategies correctly, you can see a quick response. You can instantly see an increase in your website traffic. But it does not mean that your conversion rate increases, however, it will surely generate the momentum.

Cost-effective – Business social media marketing is the most profitable and therefore many marketers use it in different ways to connect directly with the customer instantly.

Search Engine Ranking – When you do it the right way, it brings in a lot of backlinks that impact your search engine ranking as well.

· Compatible with other marketing strategies: You can run both the traditional marketing campaign and the other ad campaign together with your social media marketing promotion.

Connecting with your target audience using social media tools is the best way to have a more salable online business. Not only does it help to generate traffic, but it also helps to improve your search engine’s level of visibility.

Social networking sites and other social marketing methods have helped many small businesses achieve their business goals. It is the best way to develop link baits and become popular. You can have primary and secondary traffic to your website and increase your chances of converting leads into profitable business.

If you are running a new website, having an online social presence will get you noticed and help you familiarize your services or products with the target audience community. It is a medium through which it gives you the opportunity to be heard or read. An impressive and engaging social media campaign will definitely help you attract people to your website. It is the fastest, cheapest and most reliable way to generate relevant traffic for your website.