“How long do you think sunless tanning lotion has been on the market? Come on, guess. Many people think that sunless tanning lotion first hit the market in the late 1980s. But this is only because a new version of the product came out at this time, garnering attention with an extensive marketing campaign.Sunless tanning lotions were actually first developed twenty years before that.And while they weren’t always used as frequently as they are Today, they have been a part of the tanning industry ever since.

The first sunless tanning lotion to be sold to consumers was released in the 1960s. It was a simple product that was meant to be applied, left on overnight, and then washed off. The result, of course, was supposed to be a naturally beautiful and even tan. Unfortunately, as with many new products just being tested, this sunless tanning lotion did not do what it was supposed to. Remember the old fears that sunless tanning lotion would turn your skin orange? Those fears go back to the fact that this was the reality these days. You can see why sunless tanning lotion didn’t get a good enough name back then to spread through the consumer industry.

If you guessed that these products were first created in the 1980s, you weren’t entirely wrong. This is because the new version of these products, a version that uses better ingredients and achieves better results, has finally been developed and introduced to consumers at this time. There was also something else going on at this time that you might know as someone who enjoys indoor tanning. Those were early budding fears that indoor tanning (and natural outdoor tanning as well) could have harmful health effects. Since no one knew exactly what was wrong with these rumors at the time, consumers began to actively search for alternatives to indoor tanning. Sunless tanning lotion became one of those options.

Demand and supply go hand in hand, which is why it was at this time that several major manufacturers of sunless tanning lotions began to emerge. Their products hit the shelves of local beauty shops and cosmetics stores. Competition in the industry helped drive down the price of sunless tanning lotion, making it more affordable for the average person. This allowed even more consumers to explore the use of the product. Many of the products on the market today are similar to those that were released in the 1980s.

Of course, there have been some advances in sunless tanning lotions since then. Tricks have been learned to make sunless tanning lotion work better for everyone, including using it in conjunction with other tanning lotions and with exfoliating and moisturizing techniques. Additionally, developments have been made to allow the sunless tanning lotion to work for a wider range of different skin tones. But the fundamentals of the product remain the same. You put it on, wait for it to develop, and it comes out with that even tan you’ve been looking for. “