Today, great competition prevails in online markets. Therefore, it has become very important to improve your online sales process and provide a better user-friendly experience. However, you will need effective tips to connect with your potential customers on your social media channels. By using the right plan, you can improve the experience of your visitors and generate more sales.

In this post, you’ll explore seven tips for improving online sales using social media:

1. Use courier services to provide excellent sales support.

You should focus on providing sales support through the use of native chat within each social network. By using conversational e-commerce, you can use messaging services to help you personalize, automate, and personalize your communication. These messaging applications have become excellent options for many clients. It helps them interact directly with companies, as these applications have higher engagement and retention rates.

So if you’re not using messaging apps to automate confirmations and to sell, you’re missing out on a great social ecommerce opportunity. However, be sure to be careful when using automated chat apps like Facebook Messenger Bots.

2. Analyze the conversations about your brand and your services.

When it comes to engaging in conversations with your client’s social media, it is the most effective tool. However, continued attack by clients makes it difficult to determine useful information. Therefore, keeping an eye on the online activities of your users will help you understand confusing situations. You will be able to generate more leads and create effective marketing strategies.

Brand listening is the ability to develop important insights by analyzing your customers’ conversations about your services, brand, and competitors. However, you will need to focus on more than just monitoring your official social media accounts.

3. Encourage your users to share their personal experience

There is no doubt that the success of all social networks is not based on how much they talk about themselves. Instead, it depends on how much your customers are talking about your services and your brand. Therefore, you must give your customers the option to share their experience before, during and after making a purchase.

Recent evidence has shown that 1 in 3 Facebook users first shared, liked and commented on the product before purchasing it.

4. Provide quick and easy purchase options on your social channels.

These days we can see a huge expansion in retail sales driven by social channels. In these channels, the buy buttons play an important role in generating more sales. With the help of the purchase buttons, your customers can make secure and hassle-free purchases from social media. This reduces the need to go through a multi-step process and limits it to a one-click sales process.

5. Present user-generated content (CGU)

The content that your customers, followers, and fans create and share on social channels also generates content: user-generated content (UGC). They create it instinctively or through other options such as sweepstakes or contests. Curing UGC work effectively for eCommerce businesses. In general, people who watch UGC are 97% more likely to buy your services, according to Business Insider.

Content generated in the form of images by clients also works effectively. In fact, 77% of online shoppers choose Instagram images when they had to choose between UGC (such as images posted on Instagram) and professional images (which appear on product description pages). When you use authentic images, it works as social proof, improves your ad performance, drives high-intent Instagram visitors to product pages, and improves on-site conversion rates.

6. Develop seasonal and business-related content.

Almost all e-commerce businesses create effective business related to the seasonal calendar. They do very well in generating leads, creating special offers, incentives, and emails. They also outperform at storing their social channels with ads on all seasonal ecommerce related activities.

But when you create seasonal content that isn’t very promotional, most stores fall short. Therefore, it is better to stay organized with an effective content creation platform on your social media channel.

7. Create social media friendly images

Almost all companies that use social broadcasts have a difficult time creating content that is socially compatible. As users become more knowledgeable and avoid generic stock images. According to a study of the day by Chute Digi, more than 70% of users find it at least twice as effective to use images than just written content.

However, the problem arises when a website owner cannot hire a professional designer. In that case, you might consider using Pablo from Buffer, which offers over 600,000 royalty-free photos to choose from. On the other hand, if you need images for charts and infographics, using Venn gage will be a great option. It offers hundreds of design templates to quickly generate detailed images. These templates are generally classified into Beginner, Intermediate, and Advanced. Therefore, you can choose images according to your level of experience.