With a plethora of highly intuitive mobile apps available on Google Play, it becomes difficult to optimize your app and get a consistent number of downloads. For your app to be successful, it is essential to do your research well and come up with a unique strategy to present your app as better and better performing than the rest.

Following this fact, here are some of the most productive optimization tips to increase your app’s visibility on Google Play.

Research and place specific keywords in the description and name

Keyword research has always been an important part of a process that includes any optimization strategy aimed at a search algorithm. Try to use the set of keywords that are relevant to the application. Also, try to pick a set of keywords that enjoy the highest traffic scores and support changes to rank high as well.

Increase the visual appeal of the app

When considering the concept of App Store Marketing, the use of images that serve the interests of browsers is a key strategy to work on. You will need to choose screenshots that accurately convey the main features of your app. This, in turn, will give users a good reason to download your app.

Track your progress

It is important to check your app’s ranking for the specific keywords by using different performance measurement metrics. Different types of measurement metrics help provide clear insight into the effectiveness of optimization strategies, allowing users to understand their position in the market.

Create an attractive app and get good grades

Create an app that provides great value for your investment and your app will earn optimistic reviews. Getting favorable feedback from users will help improve your app’s ranking on Google Play search results pages, which will help push consumers to make the final decision.

Launch of promotional videos

Before purchasing an app, most consumers prefer to see how an app works. Marketing on Google Play instead of the Apple Store has the great advantage of including a YouTube clip of the app in action. This serves as an excellent opportunity to show customers what the product is, how it works, and how it serves as a unique option, and more importantly, why people download it.

A well-built application directly impacts the various performance metrics related to the product. This certainly includes download growth, number of downloads, installs, number of ratings, and frequency of use as well. These facts and figures help understand how well the mobile app is performing and whether or not it requires any kind of improvement while it is being optimized on Google Play.