SEO or search engine optimization is the science of website ranking on search engine sites. All real estate websites should aim to please search engine sites so that they rank on the first page of search. Search websites decide which websites to display when there is a query on their platform and to help them find your real estate website you need to know how to do SEO.

There are many search portal websites but only a few matter and there is only one that everyone is trying to please and that is Google. Why? It’s not because Google is famous, although that’s one thing, but another thing is that these sites have their own algorithm and you just can’t follow them all.

Google is very particular with keywords. Once the search engine enters your keywords, Google will crawl to different websites and if you enter your keywords correctly on your real estate website, Google will choose you to be at the top of the list.

Keywords are one of the most important parts of SEO, insert them correctly into your real estate website and you are good to go.

• Places to embed keywords on your real estate website

1. Page title and meta description: These are the most crucial part of SEO keyword placement. It’s not hard to do, but you should know how valuable it is on your real estate website. These words will make the first impression on readers because this is the part of your website that the search engine will display in search results. Be sure to contact your website admin team so you can get access to these parts so the correct SEO can be done.
2. Headers: This shows the search engine about the topic of your website. Make sure the header is filled with important SEO keywords.
3. Subtitle: This is another signal from your website to a search engine telling it that you want to be found.
4. Paragraph body: You should include your keywords in your content, but be careful not to overload the body because the search engine will penalize you if you get caught. You need to make sure that the weight of your SEO keywords is up to 2-4% only. Also, don’t let your sentence suffer just because you want to insert your keywords. You must write naturally and meaningfully. You will find it difficult at first, but keep practicing and you will learn to do it.
5. Image ALT tags: Images are a great help for SEO, they can help your real estate website rank higher, if you just put your keywords in the ALT tags. With the help of ALT tags, Google can read your image. It is a tag that you add on the image that tells the search engine that you add an image to your website and that it is related to this topic.

Keywords help the search engine to see your real estate website. If you find it a bit complicated, you can always ask for the help of the experts. At least now you know that your real estate website needs to be keyword rich.