Every time you search for information on search engine optimization or try to learn a new strategy regarding the topic, one point will remain constant, the importance of keywords. When someone visits your website or blog, the first few seconds decide whether to stay or leave entirely.

What is a “keyword” and how does it work

If your website is not properly prepared, the whole SEO strategy will fall apart. Keyword research and analysis is one of the most important factors that help a website, brand, product, or service to stand out in a search engine. Before you dive into keyword research, it will be crucial to know what a keyword is, as it will help you gain a better understanding of the subject.

Basically, a keyword is a group of words or phrases that people use to search for something on the Internet. Therefore, keyword research means discovering the words and phrases that people, especially your target audience, use the most in relation to your business, product or service.

Importance of keywords in your SEO strategy

Now to dig into the importance of keyword research, you’ll need more information, and you’ll need to dig into the subject as well. Also, to understand the topic, you need to understand the importance of the SEO process. SEO or search engine optimization is the method that ensures that when someone searches for something related to your business, your website or brand is in the top 10 results provided by the search engine.

Reaching that position and continuing to occupy it is not easy. It takes a great deal of time, work, and a well thought out strategy to earn that first place and stay there. The process, which companies and websites use to obtain that position, is known as SEO. Without the right keyword, it will be almost impossible to optimize the website. Also, the content strategy you have created will not generate enough traffic.

So, it is quite clear that you need keywords for the conception, implementation and successful completion of the SEO strategy that you are going to undertake. If you pick the wrong set of keywords, things can take a nosedive, too. This is because when the person searching for your chosen keywords finds your website irrelevant, they won’t stay on the site or dig deeper. He or she will press the “back” button and you will be out almost immediately. These visits will increase the bounce rate, which in turn will be extremely dissuasive to your website and its performance.

The tools that can help

It’s now pretty clear that keywords are extremely important and to make sure you’ve chosen wisely requires extensive research on the subject as well. There are quite a few tools that can help with the keyword research process and they are:

1. Brainstorm the possibilities
2. Google Analytics
3. Google AdWords Keyword Tool
4. Free Keyword Demand Tool from WordTracker
5.WordTracker Paid Keyword Search Tool

These tools will only be able to help if you are taking their help before launching a site or launching a new SEO strategy.

Getting the best results will require extensive keyword research and in the process if you can learn about the importance of this component of SEO strategy, then it will be for the better.