How important is social media in the hotel industry?
Social media is one of the most powerful forces driving the hospitality industry today, playing a key role in consumers’ travel experience, from planning their trip to posting photos, updates and reviews of their hotels. holidays. The hotel industry relies heavily on word of mouth and dissemination of opinions, and social media provides the ideal platform for this.
81% of travelers said opinions were important when choosing a hotel.
70% of consumers said that travel reviews had the greatest impact on their shopping behavior.
43% of hoteliers believe that social media produces some of the highest ROIs.
40% of travelers post reviews.
38% of American travelers use social media to share their experiences while traveling.
Social sharing has a great influence on travel reservations. Of those who used sites like Facebook, Twitter, TripAdvisor, Google+, and LinkedIn to research travel plans:
52% changed their original plans.
33% changed hotels.
10% changed resorts.
7% changed their destination.
TripAdvisor for business
83% of respondents usually check TripAdvisor reviews before booking a hotel.
70% of high-end hospitality professionals say TripAdvisor is the number one site that influences customers.
51% of Facebook fans are more likely to buy the brands they follow or are a fan of.
52% of Facebook users said that their friends’ photos inspired their choice of vacations and travel plans.
79% of Twitter followers are more likely to recommend a brand after becoming a follower.
67% of Twitter followers are more likely to buy brands that they follow or are fans of.
81% of US online consumers say they trust Pinterest information and advice.
20% of all social referrals to commercial sites come from Pinterest.
With all the information available, the real question is: “Can your hotel afford not to maximize its social media presence?”
Here are 7 tips to start your hotel’s social campaign:
1. Create social media pages on Facebook, Twitter, LinkedIn, Instagram, and Google+. Keep in mind that Google+ likes are the number one way to drive search engine optimization.
2. Use your property’s logo for your profile picture.
3. Make sure you have an attractive and visually appealing header image that showcases your property.
4. Make sure your contact information and website address are listed on the page.
5. On Facebook, be sure to use the “book now” button feature.
6. Post to all social media platforms on a daily basis.
7. Only 1 in 5 posts should promote themselves.