Google PageRank Principles That Work

Let me explain. While there are countless SEO tools to add to your bag of tricks, some are more important than others.

What is Google PageRank anyway? PageRank refers to the frequency of visits to a particular page. In a nutshell, it determines the importance of the page relative to other similar pages. Emphasizes the importance of a given site in relation to inbound and outbound links to sites with similar content or topics. Google PageRank principles have two common purposes: checking the popularity of a site and evaluating the competition, respectively.

When it comes to Google PageRank principles, there are three SEO tools in particular that you need to master as they will have a direct impact on your Google PageRank.

The number one principle, and the most important, is to have useful and relevant content. Never underestimate the fact that content is king. In other words, either develop worthwhile content or don’t create it at all. Article submissions must be specific to your topic or cause. Forget fluff; it just doesn’t pay. Megasites, the ones that create new content almost constantly, have higher Google PageRank numbers and for good reason. Megasites create thousands of links pointing to their main page, giving a sense of importance. If you’re building your site and adding pages regularly, make sure you use links that go back to your home page. Good quality links are a must.

Google PageRank principle number two involves manual directory submission. Directory submissions are one of the best ways to get Google ranking. They create inbound links from sites with related content. It’s repetitive and boring work, but it’s worth the time and effort. If you don’t want to take on the task yourself, hire someone to do it for you. There are companies out there that are eager for your business.

The third principle of Google PageRank is to create attractive page descriptions for search engine robots. Meta tag descriptions and top ranking go hand in hand. It is important to note that while a good meta tag description is important and can help you rank higher, it does not guarantee the success of a website.

For example, let’s imagine you’ve done everything right and included a number of meta tag descriptions, but the chosen descriptions are dull, basic, and boring. Now let’s say a competitor, ranked directly below you, has displayed informative, exciting, and engaging descriptions for their site. Which site will get more clicks? The number of clicks on your website largely depends on effective meta tag descriptions; you can determine how many potential customers take the time to visit your site.

When all is said and done, it’s back to website traffic; And as you can see, Google’s PageRank principles, when applied effectively, can turn your website from an unpaved gravel road into a four-lane interstate highway.

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