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Authors with multiple brands: secrets to managing multiple topics when writing articles

Authors: Do you write on more than (1) topic?

Most prolific writers / authors write in more than one area of ​​expertise. You may have a main area of ​​expertise and then several subtopics or different topics that you write articles about (some to pay the bills and some to fuel your creative spirit).

To avoid personal author branding erosion and solidify your expertise against the target niche you’re writing about, you need to come up with a strategy for separating the various topics in your articles.

Why protect or isolate your copyright?

Example: Can you imagine if you were reading an article on financial investment matters by an author we’ll call “Susan” for this example … When all of a sudden you discover that Susan has also written expert articles on basketball. Inconsistencies like this force the human brain to wonder, subconsciously at least, if the person is an expert in finance or basketball. We consciously know that a person can have multiple areas of expertise, but typically we can only take one author seriously in (1) a single area of ​​expertise. It’s just human nature.

Multi-brand recommendation:

Create multiple versions of your name or pseudonyms below the ones you type so that each one focuses on a particular area of ​​expertise.

Here’s a fictitious name that I took off the air to illustrate an example of how many separate author names could be created from a single person’s name:

Suzanne Jo Parker

Suzanne J. Parker

Suzanne JP

Suzanne Jo P.

Suzanne P.

Suzi P.

Suzi Jo.

Suzi Jo. P.

Suzi JP

S. Jo. Parker

SJ Parker

S. Jo. Parker

SJ Parker

S. Parker

You get the idea. Each of these author names is STILL the same person, however you can choose to lock each variation of the name to a separate topic on which to write your articles. When you apply this strategy, if a person reading your article tries to read others that you have written, they will only see other related articles on the same topic that you have written so that there is no erosion of the author’s brand.

Example: “Suzanne J. Parker” would write articles on financial investing and “Suzi Jo Parker” would write articles on basketball.

Some authors disagree with me on this concept:

It’s true. Some authors think I’m crazy for taking this position and believe it creates ‘author brand strength’ when you write about multiple unrelated topics. They would be wrong. Why confuse your reader? They want to believe that you are the expert on the subject they are reading and that it is up to you not to let them down.

Another variation on this multi-brand strategy:

Instead of separating your authors’ marks by subject, you can also separate them by writing styles or maybe even a fiction vs. non-fiction basis.

Some authors even use a unique signature line at the end of each article that ties them all together in a subtle way that does not disturb their desire to present a united message of expertise on any chosen topic.

Conclution:

In the offline world, this issue of multiple author brands is also a factor, but it is even more important for the online world, where a reader can quickly identify other articles they have written when they are hungry for more. Give them more original articles of the same quality that they are already reading, but isolate their attention by writing only on a subject of specialization under a single author name or a variation of your author name. This will strengthen your message and your copyright at the same time.

As an added benefit of this “multi-brand authors” strategy, it will be easier to track your articles by each unique variation of your author name that you used instead of searching all of your articles on each topic under one author name.

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