You can run ads to create more leads and income. You can offer more products on the web. You can drive more traffic to your site. But it is not that simple. There are different things to deal with. We should examine the advantages of Google AdWords as an advertising platform.

Since you get instant result on Google AdWords due to its transparency and speed, this is why Google AdWords is always preferred and worth every penny you spend on it.

  1. AdWords works faster than SEO

The biggest advantage of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are web search tools that promote methodologies to create more traffic and leads. Furthermore, it is purely a leading generation way of the whole process.

Here are some reasons why it is faster and more workable: –

  • You can focus on multiple keywords at the same time.

  • You can activate and deactivate the campaign whenever you want.

  • Promotions that appear at the top of the page get quick visibility.

  1. Increase brand awareness

Google AdWords, in addition to driving traffic, clicks, and conversions, is also a productive approach to informing the audience about your brand. Regarding SEO, your rank also depends on the number of searches for your brand and its varieties. That’s another reason why you should focus on brand awareness through display and search ads.

  1. More visibility through target audiences Gmail Box

One of the most used advertising techniques in all businesses is junk mail, which is why Gmail ads can be helpful too. In September 2015, Google incorporated local Gmail promotions with Google AdWords and made them available to all advertisers, meaning you can reach more leads through your Gmail inbox.

Gmail ads appear on the preview tab, however, you can sometimes see them on the social tab as well. These promotions continue to run on both desktop computers and mobile devices. Since Gmail promotions for the most part cost a lot, not as much as search ads, in case you have a small spending plan, you can also try Gmail ads at that point.

  1. Reconnect with your website visitors

You may have shop window buyers on your site. These are people who have visited all the pages on your site, but have not taken any action. How would you help them remember you and what could you accomplish for them? Enter Display Remarketing and RLSA campaigns.

  1. Track and measure campaign performance consistently

It is exceptionally difficult to quantify the performance of traditional advertisements such as newspapers, radio, television, external advertisements, brochures, etc. Also, they are substantially more expensive than Google AdWords. You cannot control your own financial plan and your expenses. Also, you wouldn’t know the source of the leads originating from these media, unless your customer reveals it. Therefore, it would be exceptionally difficult to calculate the ROI of traditional media.

In any case, AdWords would let you know precisely what happened to the battle. You should know:

  • Who tapped on your ad.

  • How many leads have been created?

  • How much activity you have from AdWords to your site.

  • Which keyword generated the most searches and leads.

  • How much does it cost you per lead?

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